Rachel Kinbar

The Redress 365 Challenge

August 15, 2013
I've always like the idea of daily challenges, like photo-a-day projects and journaling. A couple months last year I made a daily drawing as part of a pattern-a-day group, and not only was it fun but I learned a lot and developed during the process. But even if I can do it for a month or two, I rarely keep it up for a full year. Shame on me.

But that's what makes Redress's 365 Challenge all the more impressive. The Redress mission is "to promote environmental sustainability in Asia's fashion industry by reducing textile waste, pollution, water and energy consumption". With that in mind, the founder of Redress, Christina Dean, is only wearing 100% dumped, discarded or donated secondhand clothes to promote the ‘Redress it, don’t bin it’ concept. Every day. For a year. Whoa. 

I think it's especially cool that she's getting help from a different stylist each month, and that each stylist tackles a different theme. So between Dean, the stylists (whom you can read about here), and Friends of the Earth (HK) (an organization helping to source the clothing), it's quite a group effort. 

But wait! That's not all! You can actually follow along on Instagram to see Dean's outfit-of-the-day, and soon they will be selling some of the stylists’ favorite outfits to raise funds for Redress and Friends of the Earth (HK). Smart.


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